Sales and Marketing Director

• Simplify marketing processes for cost savings.
• Analyze and adjust current marketing strategies.
• Measure success of marketing campaigns.
• Supervise all marketing activities.
• Optimize online revenue through various channels.
• Explore new marketing opportunities.
• Stay updated on industry and tech trends.
• Manage loyalty program and CRM.
• Maintain up-to-date marketing software.
• Establish marketing KPIs.
• Revamp marketing department structure.
• Collaborate with board members on company plans.
• Gain insights into customer experiences across channels.
• Meet or surpass yearly sales goals designated territory and accounts
• Formulate and implement a strategic plan for target achievement and customer base growth.
• Establish and sustain enduring customer relationships.
  Create and oversee a sales roadmap with key performance indicators (KPIs).
• Enhance market intelligence, segmentation, lead generation, sales team efficiency, revenue retention, communication, product offerings, prospecting, services, and budgeting.
• Track and assess critical business metrics, including conversion rates, user acquisition, satisfaction, renewal rates, and engagement rates.
• Ensure PA job performance by providing guidance and administering disciplinary actions; plan, monitor, and evaluate job outcomes.
• Contribute to team success by achieving related tasks when necessary
• Develop and execute the Brand strategy.
• Create marketing strategies for both new and existing products.
• Supervise the implementation of the Marketing strategy, including campaigns, events, digital marketing, and PR.
• Collaborate with the Sales team to support their commercial goals by providing tools and materials.
• Lead the day-to-day activities of the marketing team.
• Ensure the marketing team executes marketing objectives.
• Work with the product management team to define marketing materials and programs.
• Manage social media presence and initiate efforts to enhance reputation and recognition.
• Craft and execute marketing and communication strategies for the organization.
• Continuously analyze the competitive landscape and consumer trends.

• 10 - 20 years of sales and marketing experience in the healthcare industry.
• Knowledge of sales strategy, brand strategy and CRM
• Leadership and team management abilities.
• Effective communication skills.
• Good written and spoken English

 

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