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GM - Retail

Job title: GM - Retail
Location: Bangkok
Specialisation: Retail
Salary: THB 120,000 - 150,000 (Monthly)
Reference: PR/118636
Job published: December 09, 2025 17:16

Key Responsibilities

  • Drive overall business performance in Thailand, ensuring strong results across sales, operations, and profitability.
  • Develop and optimize product assortment, pricing, and promotional strategies in collaboration with Category and Merchandising teams.
  • Monitor market trends and analyze sales data to uncover growth opportunities.
  • Work closely with Marketing and Operations to enhance customer engagement, increase store traffic, and improve conversion rates.
  • Oversee financial management, including P&L, budgeting, and cash flow; implement cost controls and manage banking transactions.
  • Strengthen operational processes and service standards to deliver exceptional in-store experiences.
  • Represent Thailand in regional planning and maintain strong relationships with external partners such as mall operators, suppliers, and logistics providers.

 

Qualifications

  • Minimum 7 years of experience in retail or consumer goods industry.
  • Strong commercial mindset and analytical ability, with a proven track record of driving sales and category growth.
  • Hands-on experience managing P&L and cash flow.
  • Leadership style suited to a fast-paced environment, with the ability to manage multiple priorities effectively.
  • Excellent communication and stakeholder management skills.
  • Fluency in Thai and English required; additional language skills are a plus.