Key Responsibilities
Drive overall business performance in Thailand, ensuring strong results across sales, operations, and profitability.
Develop and optimize product assortment, pricing, and promotional strategies in collaboration with Category and Merchandising teams.
Monitor market trends and analyze sales data to uncover growth opportunities.
Work closely with Marketing and Operations to enhance customer engagement, increase store traffic, and improve conversion rates.
Oversee financial management, including P&L, budgeting, and cash flow; implement cost controls and manage banking transactions.
Strengthen operational processes and service standards to deliver exceptional in-store experiences.
Represent Thailand in regional planning and maintain strong relationships with external partners such as mall operators, suppliers, and logistics providers.
Qualifications
Minimum 7 years of experience in retail or consumer goods industry.
Strong commercial mindset and analytical ability, with a proven track record of driving sales and category growth.
Hands-on experience managing P&L and cash flow.
Leadership style suited to a fast-paced environment, with the ability to manage multiple priorities effectively.
Excellent communication and stakeholder management skills.
Fluency in Thai and English required; additional language skills are a plus.