Our client is a digital asset company.
Job Responsibilities
The Marketing Community Lead will lead community-focused marketing initiatives, building and growing a robust community around the company's digital assets.
- Community Strategy: Develop and execute a comprehensive marketing strategy aligned with business goals.
- Engagement: Actively engage the community through various channels, fostering trust and loyalty.
- Content Creation: Develop compelling content tailored to community interests, including blog posts, videos, and newsletters.
- Advocacy Programs: Manage programs empowering community members as brand advocates, collaborating with influencers.
- Events and Campaigns: Plan and execute events to engage the community and promote digital assets.
- Relationship Building: Build strong relationships with community members, influencers, and partners.
- Analytics and Insights: Use data analytics to measure and improve the performance of community initiatives.
- Collaboration: Collaborate with cross-functional teams to align community efforts with marketing strategies.
- Crisis Management: Monitor community sentiment and address concerns promptly and transparently.
- Team Leadership: Build and lead a high-performing marketing community team, fostering a culture of creativity and collaboration.
Requirements
- Bachelor's degree in Marketing, Communications or related field. Additional certifications in digital marketing or community management are a plus.
- Proven experience in community-focused marketing, preferably in digital assets, cryptocurrency or blockchain.
- Excellent communication and interpersonal skills to engage diverse community members effectively.
- Strong content creation and copywriting skills.
- Proficient in social media platforms, community management tools and analytics.
- Analytical mindset for data-driven marketing decisions.
- Creative thinking and strategic planning skills for innovative campaigns.
- Strong project management ability in a fast-paced environment.
- Experience in crisis management and conflict resolution with empathy.
If you are interested, please submit your CV by clicking the 'APPLY' or send it to pacita.phaohusara@jac-recruitment.com
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