Marketing Director (Health Supplements)

Industry: Health Supplements

Our client is looking for a strategic and hands-on Head of Marketing to lead our marketing efforts and take our brand to the next level.

Key Responsibilities

• Develop and execute marketing strategies to drive revenue and expand market share.
• Define target customer segments and lead go-to-market planning.
• Own annual marketing planning and set clear, measurable goals.
• Strengthen brand presence across digital and offline channels.
• Ensure consistent brand messaging, visuals, and tone across all platforms.
• Build trust and recognition in the competitive health supplement space.
• Lead paid media campaigns (Facebook, Google, TikTok, LINE, etc.) to maximize ROI.
• Use data to optimize performance and reduce acquisition costs.
• Collaborate with telesales and CRM teams to drive customer retention and repeat purchases.
• Conduct market and consumer research to identify trends and opportunities.
• Work closely with product teams to shape new product development and packaging.
• Spot emerging needs in the health and wellness market.
• Manage and mentor a high-performing marketing team (digital, creative, content, analytics).
• Partner with Sales, Telesales, and Operations to ensure smooth campaign execution.
• Coordinate with external agencies to maintain quality and meet deadlines.
• Oversee marketing budgets and ensure efficient spend across channels.
• Track campaign performance and use insights to improve future strategies.

Qualifications

• Bachelor’s degree or higher in Marketing, Business, or related field.
• More than 10 years of marketing experience with at least 7 years in a leadership role in health supplements, FMCG, skincare, beauty or beverages industries.
• Expertise in digital marketing, branding, and performance analytics.
• Strong leadership, communication, and project management skills.
• Data-driven mindset with a passion for health, innovation and customer-focused marketing.