Key Responsibilities Summary
- Marketing Strategy & Execution: Develop and implement marketing plans to boost sales and brand awareness.
- Advertising & Media: Manage advertising campaigns across TV, radio, social media, and exhibitions; review performance and KPIs.
- Sponsorships & Promotions: Plan and optimize sponsorships, merchandise, and promotional campaigns.
- Market Research: Design and analyze market research to guide strategy.
- Agency & Partner Management: Coordinate with external partners (e.g., ad agencies) and manage related KPIs.
- Sales Collaboration: Work closely with sales teams to align marketing efforts.
- Internal Coordination: Liaise with IKC marketing for approvals and documentation.
- Team Leadership: Train and mentor junior staff, manage team performance and KPIs.