Sales Planning Manager (Food Industry)

My client is a food company and is urgently recruiting for a Sales Planning Manager.

Job Description
Trade Promotion Management

• Plan and manage the annual trade promotion budget with MT and TT teams.

• Track monthly spending and compare actual vs. planned budget.

• Review the effectiveness of nationwide promotions, trade communication, POSM, and sales support materials.

• Work closely with Sales and Marketing to support growth and profitability goals.

Demand Planning

• Create accurate demand forecasts using sales data, trends, and promotional plans.

• Cooperate with Sales, Marketing, and R&D to include insights from product launches and consumer behavior.

• Monitor inventory levels and work with Production and Warehouse teams to prevent stockouts or overstock.

Reporting & Internal Support

• Provide back-office support for sales activities with Accounting and Finance.

• Prepare reports and documents needed for management decisions.

Qualifications

• Bachelor’s degree or higher in Business, Marketing, Supply Chain, Economics, or a related field.

• More than 10 years of experience in Sales Planning, Trade Marketing, or similar roles in FMCG or the food industry.

• Experience handling trade promotion budgets and working with MT and TT channels.

• Strong analytical skills and the ability to use data to support decisions.

• Experience in demand forecasting and managing inventory planning.

• Good computer skills, especially Excel; experience with ERP or reporting tools is a plus.

• Ability to work well with Sales, Marketing, Production, and Finance teams.

• Strong communication and teamwork.
  Good problem‑solving and structured thinking.

• Able to work under pressure and manage multiple tasks.

• Detail‑oriented with strong organizational skills.

• Good command of Thai and English.