DIGITAL MARKETING SPECIALIST - B2B

POSITION:                        Digital Marketing Specialist – SEA
PRODUCT:                        Tool & Machinery
OFFICE LOCATION:         BANGKOK
SALARY:                            50,000 – 80,000 THB
KEY RESPONSIBILITIES 

1. Use digital marketing tactics to meet set marketing goals and objectives, and to generate higher engagement levels and lead generation.
2. Analyze marketing activity performance through use of Power BI, Google Analytics and other tools.
3. Ensure that planned and executed activities are carried out within the agreed budget.
4. Plan, execute and monitor online customer engagement programs through our marketing automation platform.
5. Plan, execute and monitor paid media campaigns to increase customer reach and customer engagement, generate leads and strengthen brand awareness and brand position.
6. Coordinate and supervise digital marketing agency activities in all markets within SASEA.
7. Drive and develop activities on owned, earned and shared digital channels.
8. Develop and coordinate the editorial plan for organic posts on social media channels in collaborations with the Integrated Marketing Specialists.
9. Establish and track campaign objectives, KPIs and success metrics to evaluate effectiveness and overall performance throughout SASEA; report back to management and adjust future tactics and campaigns as needed.
10. Collaborate with key stakeholders across the business to build alignment and support for integrated campaigns and digital marketing.
11. Stay on top of trends within the area of digital marketing.
12. Act as an advisor and expert towards SASEA Field Marketing team with regards to digital marketing E-mail marketing (drip, event and engagement programs).

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing/Communication or related experience in the area.
• Digital Marketing certification is a plus.
• Minimum 3-5 years of experience in digital marketing, marketing communications or similar role. Preferably from a B2B perspective.
• Experience using search and social marketing platforms and analytics tools.
• Experience developing, managing and optimizing digital marketing campaigns.
• Experience in managing digital marketing agencies.
• Exceptional skills in content writing, graphics design, local SEO optimization, UTM tracking, Data analytics, Retargeting and Web publishing.
• Strong understanding of current online marketing concepts, trends, strategies and best practices. 
• Strong communication skills English both written and verbal
• Passionate about digital marketing and about winning and achieving results