Our client is a beverage company.
Key Responsibilities
- Ensure the national business plan caters to local consumer needs, collaborating with the regional marketing manager on marketing strategies.
- Generate local consumer insights for key occasions and stay updated on trends and competition.
- Prioritize product marketing and strengthen product visibility in stores through collaboration with trade teams.
- Develop a country-specific sports program in line with the global strategy.
- Establish a strong local brand presence through effective field marketing efforts.
- Strategize and execute digital campaigns on social platforms.
- Collaborate on engaging content with the regional team.
- Monitor KPIs and recommend improvements.
- Expand social media presence with the regional media network team.
- Build local media relationships for wider marketing reach.
- Stay updated on industry trends and propose innovations.
- Coordinate for consistent brand messaging in digital campaigns.
- Promote innovation and brand strength while maintaining global identity.
- Collaborate on consumer events and advertising with the regional marketing manager.
- Stay updated on evolving digital consumer behavior and engagement strategies.
- Create innovative digital initiatives, focusing on social media to engage young consumers.
- Prioritize premium consumer experiences in all marketing activities and events.
- Emphasize digital and social engagement.
- Cultivate opinion leaders for brand visibility.
- Increase media placements for brand awareness.
Requirements
- A seasoned marketing professional with 5 to 10 years of expertise in the advertising, sports marketing, or media and advertising
- Possesses robust skills in strategic planning, budget management, analytical thinking, and a keen understanding of financial reports and market dynamics.
- Familiar with the rapidly evolving consumer goods sector, encompassing agency and sales perspectives.
- Demonstrates exceptional abilities in delivering presentations, effective communication, and influencing others.
- Proficient in both written and spoken English.
If you are interested, please submit your most recent resume in English (preferably in Word) by clicking the 'APPLY' or send it to pacita.phaohusara@jac-recruitment.com
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