Lead the development of marketing strategies to achieve business goals.
Oversee integrated marketing communications (IMC) plans and agency management for brand awareness across online, offline, and on-ground channels.
Direct digital marketing and media strategies, including online and offline media optimization.
Develop and execute PR and KOL strategies.
Establish partnerships to increase brand awareness and drive new user acquisition.
Launch marketing promotions and CRM campaigns to expand the user base and retain customers.
Ensure compliance with marketing processes, policies, and regulations.
Manage and analyze campaign expenses in alignment with the company's development strategy.
- At least 10 years of experience in marketing in financial institutions or retail sectors, such as banks, asset management, or consumer products.
Strong business acumen and strategic thinking.
Analytical abilities and proficiency in project and people management.
Demonstrated integrity, results-driven mindset, and self-motivation with effective leadership qualities and teamwork capabilities.
Exceptional interpersonal and communication skills.
Strong analytical and problem-solving capabilities.
Proficiency in verbal and written English communication.
Experience or a strong interest in digital assets would be beneficial.