Key Responsibilities:
- Understand individual family needs and tailor admissions experiences to drive high conversion rates from enquiry to enrolment.
- Build strong relationships with prospective families, lead school tours, and represent the school at events.
- Design and execute targeted marketing campaigns across digital and traditional channels to attract diverse audiences.
- Lead digital marketing efforts including Google Ads, Facebook Ads, LINE Ads, SEO/SEM, and email marketing.
- Collaborate with school leadership, teachers, and IT to enhance internal communications and deliver personalized parent updates.
- Support strategic marketing planning, identify new recruitment markets, and ensure consistent branding across platforms.
- Organize major school events and support Parent/Teacher Organization initiatives.
- Manage the marketing and communications budget to ensure cost-effective execution.
- Engage with external stakeholders to build meaningful partnerships and promote the school’s mission.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Over 5 years of experience in admissions, marketing, or communications, ideally in an educational environment.
- Strong communication, relationship-building, and project management skills.
- Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, SEO/SEM, email marketing).