On Trade Key Account Manager (Beverage Product)

Our client is a global energy drink company.

As the Key Account Manager for On Premise, you drive product distribution and sales at key accounts in Thailand, fostering long-term relationships with top customers. 

You develop strategies based on industry and consumer insights to ensure continuous brand growth, meeting sales and distribution targets.

Responsibilities:

• Develop long-term visions for distribution and sales.

• Align with local marketing on insights.
• Plan annual business for Key Accounts, including budget and volume forecasts.
• Maximize existing customer performance.
• Acquire new customers nationally.
• Negotiate win/win partnership agreements.
• Collaborate with internal and external stakeholders such as buyer, sales & marketing manager, controllers, logistics manager and CEOs
• Track and report on performance and growth.
• Maintain data in the Key Account Tracker, updating HQ twice a year.
• Build relationships with key stakeholders including distribution partner and onsite managers
• Promote the brand in your network
• Ensure excellence in all activities, maintaining the brand's premium image.

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Qualifications:

• More than 5 years of FMCG sales experience (preferably On Trade).

• Key Account Management experience (preferred).
• Proven sales and trade marketing success with strategy development and implementation skills.
• Strong planning and organizational skills.
• Self-motivated and able to work independently.
• Fluent in both Thai and English.