Job Description
- Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories focusing Vietnamese markets.
- Head responsibility to develop, execute and performance of programs created to enhance presence plus ultimate take-away.
- Contribute to organization’s goals plus objectives and enhance market share and sales performance.
- Establish channel strategies along with execute associated plans.
- Prepare trade promotional plan in designated channels with crucial customers.
- Coordinate media placements, public relation programs, host events, food shows and participate in all community events.
- Provide marketing assistance to sales team through answering clients and product inquiries.
- Ensure to travel as required to participate in relevant food shows exhibition.
- Lead retail channel’s trade marketing strategy development to accomplish defined business objectives throughout product categories.
- Head responsibility to manage and monitor Trade Marketing Investments as well as initiate execution.
- Prepare trade promotion plans with main customers.
- Coordinate communication of price, product and pack changes.
- Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
- Perform closely with Brand Manager to enhance processes linking corporate brand building activities as well as Product Development activities with Sales activities.
- Coordinates activities associated to organization participation at tradeshows or events.
Requirements
- Bachelor’s Degree or higher in Marketing or any related fields
- Minimum 5 years trade marketing experience in FMCG
- Strong knowledge of consumer industry
- Experience analyzing large amounts of data and trends
- Ability to think critically and creatively
- Proficiency with SAP or similar program