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Trade Marketing Manager

Job title: Trade Marketing Manager
Contract type: Permanent
Reference: TH_BKK_007184[900]
Contact details: Pacita Phaohusara (Pat)
Contact email: pacita.phaohusara@jac-recruitment.com
Contact-phone: 02-261-8710
Job published: 6 months ago

Job Description

  • Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories focusing Vietnamese markets.
  • Head responsibility to develop, execute and performance of programs created to enhance presence plus ultimate take-away.
  • Contribute to organization’s goals plus objectives and enhance market share and sales performance.
  • Establish channel strategies along with execute associated plans.
  • Prepare trade promotional plan in designated channels with crucial customers.
  • Coordinate media placements, public relation programs, host events, food shows and participate in all community events.
  • Provide marketing assistance to sales team through answering clients and product inquiries.
  • Ensure to travel as required to participate in relevant food shows exhibition.
  • Lead retail channel’s trade marketing strategy development to accomplish defined business objectives throughout product categories.
  • Head responsibility to manage and monitor Trade Marketing Investments as well as initiate execution.
  • Prepare trade promotion plans with main customers.
  • Coordinate communication of price, product and pack changes.
  • Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
  • Perform closely with Brand Manager to enhance processes linking corporate brand building activities as well as Product Development activities with Sales activities.
  • Coordinates activities associated to organization participation at tradeshows or events.


  • Bachelor’s Degree or higher in Marketing or any related fields
  • Minimum 5 years trade marketing experience in FMCG
  • Strong knowledge of consumer industry 
  • Experience analyzing large amounts of data and trends
  • Ability to think critically and creatively
  • Proficiency with SAP or similar program