· Responsible for managing the strategy and execution for all social media channels, media buy planning and negotiation and help to plan content strategy as well as the company’s relevant materials.
· Establish a positive online presence to build brand awareness for our clients as well as providing them with statistics each month on tangible results with their growth
· Manage campaign authorizations, budgets, and reconciliation process
· Analyze research data and media/marketing information, issues, reports, information, and next steps of implementation to clients to outstanding clients’ competitors in the market
· Monitor and assess ongoing campaign performance with assistance in strategic analysis of campaigns
· Take the lead in the definition of project scopes, objectives, and able to lead a new strategic framework or provide a master class strategy to internal and external stakeholders in ensuring technical and business feasibility.
· Partner closely with cross-functional leads to identify project opportunities gather requirements, conduct research and analysis to support, and draft campaign strategy outlines to proceed further with a sales pitch, creative ideas and executions, and convince ideas to clients.
· Set communication plan, develop reports and executive presentations, and leads steering committee meetings regarding opportunities, milestones, deliverables, dependencies, budgets, risks, and issues.
Qualifications
· 3-7 years agency-side, brand-side or start-up experience.
· Expert knowledge of social content best practices.
· Possess experience overseeing full strategy planning and execution: media, content, community management, moderation, and analytics.
· Possess experience negotiating with outside vendors, including negotiating contracts, resolving issues, and reconciling differences.
· Hungry, never-say-die attitude.
· Proven leader who is comfortable managing a small team.
· Highly analytical with a strong understanding of performance metrics as related to social endeavours.
· Excellent written and verbal communication, and display great presentation skills.