The Senior Sales Manager - Agricultural Machinery role oversees and drives the overall sales performance of the business in Thailand. The position leads the sales team, manages dealer relationships, and ensures the effective execution of sales strategies to achieve business targets. It offers an opportunity for a proactive, hands-on sales leader committed to working closely with dealers and frontline teams to identify opportunities, address challenges, and deliver sustainable growth.
Responsibilities
Develop and implement sales strategies to increase sales and achieve business targets
Lead overall sales performance, including sales targets, forecasts, and sales pipeline management
Manage, coach, and develop sales managers and sales representatives
Drive sales growth across all regions and dealer channels
Monitor sales performance and identify areas for improvement
Support underperforming dealers, regions, and sales teams by developing and implementing improvement plans
Build and maintain strong relationships with dealers across Thailand
Negotiate with dealer owners, key customers, and business partners
Work with finance partners to support sales opportunities and deal closure
Establish and improve sales KPIs, processes, and performance-tracking methods
Collaborate closely with Marketing, After Sales, and other departments to support business growth
Prepare sales reports, forecasts, and business updates for senior management
Visit dealers and customers regularly to understand market needs and improve sales execution
Requirements
Bachelor’s degree in business, marketing, or a related field
Proven experience in a senior sales leadership role, with strong experience leading and developing sales teams
Experience managing dealer networks and dealer relationships
Proven track record of achieving sales targets and driving business growth
Strong understanding of sales planning, forecasting, pipeline management, and KPI tracking
Experience analysing sales performance and implementing improvement plans
Strong negotiation and relationship-building skills
Experience presenting business results and recommendations to senior management
Excellent leadership, communication, and coaching skills
Willingness to travel regularly within Thailand
About the company
A company in the agricultural machinery industry operating in Thailand. It supplies tractors, machinery, and equipment through a dealer network, supporting the needs of customers across the country’s agricultural sector.
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