The Sales and Marketing Manager/Director is a senior commercial leadership role for a newly opened hotel and wellness resort in Phuket. This position will shape the overall sales, marketing, distribution, and revenue strategy across rooms, wellness, and food and beverage operations.
Responsibilities
Lead overall commercial strategy, including pricing, segmentation, and channel mix, to drive revenue across rooms, wellness, and food and beverage
Build and manage the full distribution ecosystem, including OTA, GDS/CRS, direct website, and PMS integration, while transitioning from Airbnb to multi-channel distribution
Position the resort as a differentiated wellness retreat targeting medical-wellness, long-stay, and leisure segments
Develop and execute integrated sales and marketing strategies aligned with pre-opening and ramp-up phases
Drive demand through digital marketing, partnerships, and key account development
Monitor performance across revenue, channel mix, and marketing return on investment, adjusting strategies accordingly
Collaborate cross-functionally with operations, wellness, and food and beverage teams to maximise total revenue
Requirements
8 to 12 years of experience in hotel sales and marketing, including senior leadership roles
Strong expertise in commercial strategy, revenue management, and distribution channels
Experience in resort, luxury, or wellness hospitality environments is preferred
Pre-opening or repositioning experience is a strong advantage
Strong understanding of the Phuket or regional hospitality market
Excellent leadership, analytical, and stakeholder management skills
About the company
A company in the hospitality and tourism industry with operations in Thailand. The organisation operates a hotel and wellness resort concept, combining accommodation, wellness, and food and beverage services within the local market.
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