Job Description:
Develop and execute digital marketing strategic plans aligned with brand and business objectives.
Plan, manage, and optimize digital marketing campaigns across key platforms (e.g. social media, online advertising, delivery platforms, website, CRM).
Work closely with external digital and creative agencies to ensure effective campaign execution and brand consistency.
Manage and control digital marketing budgets, including media spend, agency fees, and campaign ROI.
Analyze campaign performance, consumer insights, and digital data to improve effectiveness and efficiency.
Plan digital initiatives to support store launches, promotions, seasonal campaigns, and new menu rollouts.
Monitor digital trends, competitors, and consumer behavior within the restaurant / food service industry.
Prepare performance reports, insights, and recommendations for management.
Qualification:
Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or related fields.
Minimum 3–5 years of experience in Digital Marketing, ideally within restaurant chain, QSR, FMCG, retail, or consumer-driven businesses.
Experience working with restaurant chains or multi-branch businesses is highly preferred.
Hands-on experience in budget planning, monitoring, and optimization.
Strong analytical skills with the ability to interpret campaign data and consumer insights.
Good understanding of online-to-offline customer journeys and performance marketing.
Strong communication and stakeholder management skills.
Proficient in English communication.