The Brand Manager role is ideal for a brand marketing professional who wants to take ownership of a new product launch in the hand wash and health care category. This position will lead brand positioning, product development direction, and marketing support to help build awareness and strengthen market presence.
Responsibilities
Lead the launch and positioning of the hand wash and health care brand
Define and implement the overall brand concept, ensuring consistency across products and marketing activities
Research consumer insights and market trends to support new product development that meets evolving demand
Oversee brand and product development budgets, ensuring efficient allocation and return on investment
Work closely with marketing and sales teams to bring products to market successfully
Monitor competitors and analyse industry trends to propose strategies that strengthen brand positioning
Support marketing campaigns and promotional activities to drive awareness and sales
Requirements
Bachelor’s degree in any field
Minimum 3 years of experience in brand marketing, new product development, or a related field
Experience in healthcare or skincare is a strong advantage
Good command of written and spoken English
Innovative mindset with an interest in developing products that resonate with consumers
Ability to work cross-functionally with marketing and sales teams
About the company
A company in the retail trade industry with operations in Thailand. The organisation is involved in consumer product-related business activities within the local market.