Location: Bangkok
Objective:
Responsible for developing, implementing, monitoring and evaluating all marketing
strategies for the brand outlets including advertising, promotions, public relations,
e-commerce, social media and collateral with focus on driving incremental revenue in line
with the overall visions and objectives of the outlets.
Responsibilities:
Indirectly to the marketing department of the franchise partners, responsibilities and
essential job functions include but are not limited to the following:
Planning Marketing Strategy
• Develop and implement a strategic integrated marketing plan and correlation expenditure
budgets annually.
• Regularly define and identify most effective communication channels to promote existing
products and services.
• Design and develop marketing material (photo and video shooting, collaterals, social
media, and direct marketing emails).
• Manage digital marketing and social media activity across the various social media
platforms including the development of content and analysis of reach and conversion.
• Source for and promote events that will drive traffic to the brand outlets and grow
revenue.
Brand Management Awareness
• Coordinate and manage media/public interest to generate coverage and maintain
awareness of the branded outlets.
• Handle and coordinate all media request, media releases, enquiries and presentations-
hosting media, influencers and VIPs to drive quality media and impactful word of mouth.
• Keep current with marketing trends, competitive analysis, new communication techniques
and digital platform, in order to explore and recommend creative ways to reaching out to
target audience groups.
• Plan monthly promotional calendar with outlet managers generating ideas for new
offerings.
• Evaluate and prepare reports showing the results of marketing campaigns (ROI).
• Maintain effective internal communications to ensure all relevant internal departments and
regional office are kept informed of marketing objectives.