The Sales Engineer role offers an opportunity to drive new business development across Thailand within the food processing and packaging solutions sector. This role combines technical sales, customer engagement, and solution-based consultation to help customers identify equipment and systems aligned with their operational needs.
Responsibilities
Proactively expand the market base by identifying and acquiring new customers/partners in food processing & packing solutions sectors.
Conduct sales activities including prospecting, cold outreach, and regular customer visits to open new business opportunities.
Manage the full sales cycle — from lead generation, qualification, solution presentation, to closing deals.
Understand customers’ operational processes and provide technical guidance to recommend suitable solutions.
Coordinate with internal technical/engineering teams to deliver accurate and effective proposals.
Monitor industry trends and competitor activities to identify new business growth opportunities.
Maintain updated pipelines, visit reports, and sales forecasts.
Build and maintain strong business relationships with key stakeholders and decision-makers.
Requirements
Bachelor’s degree in Engineering, such as Mechanical, Electrical, Industrial, Food Engineering, or a related field
5–10 years of experience in B2B industrial sales, technical sales, or solution-based selling
Proactive and self-driven approach, with confidence in new market development
Demonstrated ability to open new accounts rather than relying solely on existing customers
Ability to understand technical concepts and communicate them clearly to customers
Good communication and presentation skills, with confidence in approaching new customers
Energetic, flexible, self-motivated, and able to work independently towards sales targets
English proficiency for technical reading and communication
About the company
A Singapore-based company providing specialised equipment and services for customers across food, retail, industrial, and logistics sectors. Its regional presence covers customers across Southeast Asia, with a focus on technical equipment and application-related expertise.