The Sales Deputy General Manager role provides strategic leadership for forklift and industrial product sales, with responsibility for revenue, margin, market share, and business expansion. Leading Sales Managers and a large sales organisation, this position develops key accounts and delivers integrated solutions covering equipment sales, leasing, maintenance, and spare parts.
Responsibilities
Sales and Strategy
Lead end-to-end sales strategy and execution for forklift and industrial product lines
Achieve and exceed revenue, margin, and market share targets
Identify new business opportunities across logistics operators, factories, warehouses, industrial estates, and fleet customers
Expand market presence through new customer acquisition and key account development
Leadership and Team Management
Manage and oversee Sales Managers and large sales teams of more than 50 employees
Set clear targets, key performance indicators, and performance standards
Coach, mentor, and develop Sales Managers and sales teams
Strengthen technical, solution-based, and consultative selling capabilities
Customer and Market Development
Maintain strong relationships with corporate and strategic customers
Provide customised solutions, including leasing and service contracts
Monitor market trends, customer needs, and competitor movements
Drive brand visibility, customer loyalty, and retention
Cross-Functional Collaboration
Work closely with Service, Parts, and Operations teams
Deliver integrated solutions covering equipment sales, preventive maintenance, and spare parts
Present sales performance, forecasts, and strategic plans to senior management
Participate in regional and global meetings with professional communication
Requirements
At least ten years of B2B sales experience in forklifts, industrial equipment, automotive products, heavy machinery, or a related field
Proven experience managing large sales teams of more than 50 employees
Strong experience in fleet business, leasing models, service and maintenance contracts, and key account management
Strong strategic and analytical thinking
Advanced negotiation and closing skills
Proficiency in customer relationship management and sales pipeline management
Excellent communication skills in Thai and English
Strong financial and commercial acumen
Proven leadership, coaching, and people-development capabilities
About the company
A Japanese company providing material-handling equipment and related services in Thailand. Its business covers forklift sales and rental, maintenance services, spare parts, and safety training for industrial customers.